We’ve heard from customers that they just don’t know how to write a testimonial or that it takes too long. False and false! Here’s a short primer about the art of testimonials. If you like our service and want to give us a testimonial, we’d like to make it as easy as possible for you.
When a customer is satisfied with a business service, she can write a recommendation, also called a review or testimonial. In it the customer states that she is satisfied with the quality of the product or service and tells why. A review is a way to show that you were impressed with the value the company delivered and that you considered the performance positive and helpful. It’s like talking to a friend over coffee, saying, “Oh, yes, you can trust them! We had a wonderful experience. They got everything clean and arrived at the house right when they said they would.”
But in the case of the review, it is written down and the people who see it are probably strangers to you. People read reviews to find out what real people have actually experienced with B’s Carpet Cleaning.
A review is much like a letter of recommendation that an employer or teacher writes for a prospective employee. It says you have experience with this individual–or business–and like what you found.
When you write a review for our business, it is usually posted on our website, sometimes on social media, and possibly in printed brochures.
When it comes to developing repeat business, the lifeblood of any service company, you can’t beat a review. It is one of the most powerful ways to show people looking for a product or service that this business can be trusted to deliver.
A review from someone who has actually used a service can persuade someone who is hesitant. People share them with friends. That way even people find out about the company and the good review.
According to studies, people feel more secure and comfortable when they first find out what other people feel about a company. There is always a worry when you use a business for the first time. Are they good at what they do? Are they honest? Are they friendly? After reading a testimonial, people find it easier to make a decision.
A review helps to level the playing field for small businesses like us. A company like ours can get a fair share of the marketplace, even when we are competing with huge franchises or large carpet cleaning businesses. The reason that is the review is based on trust. The marketing budget of the big guys plays no part. You can’t buy trust, it is earned.
There are actually just three things to remember when writing a review: it is short, real and specific. Here are a some pointers to help you.
Keep it short. It turns out that shoppers like to read reviews that take a minute or less to read. That’s good, because most customers want to write one that is short! A minute’s worth of reading is about two paragraphs max. Or if you want to say more, that’s fine too. But if possible, put the high points in the beginning.
Also, don’t be afraid to show your personality. Feel free to express your real feelings about working with us. A testimonial that is personal sounding is more believable.
Be as specific as possible. Did you like our attitude? How were we helpful? How was our service personally valuable to you? What makes us different or special?
A good review talks about the problem that we helped solve for you and the results that we delivered. It tells others why our B’s Carpet Cleaning is the best choice to do the work instead of the other carpet cleaners in St. George, Utah.
If you like our service, we would love to get a review from you. It’s happy customers like you that keep us in business.